The University of Washington Bothell Office of Admissions
As the Social Media and Marketing Assistant in the University of Washington Bothell Office of Admissions for three years, my goal was to target new and prospective students through the use of social media.
I was required to adhere to the University of Washington branding guidelines but had creative freedom over timelines and what type of content I produced. I created both video and design work for all social platforms to highlight events, clubs, and students on campus.
During my time at UWB admissions, I increased Instagram following by over 150%. I also built relationships with followers/students by featuring a diverse range of students on Instagram stories and actively replying to Direct Messages regarding the admissions and application process.